Statistics You Need to Know
Global spend amount would grow to 335.5 billion U.S Dollars by 2020, up from 229.25 billion (2017). Based on a report by McKinley Marketing Partners, demand for digital marketing specialist talent far exceeds supply in key areas, with over half of marketing hires being digital.
– Source: Statista
About Digital Marketing
Delivered through digital channels such as search engines, websites, social media, email, and mobile, Digital Marketing (DM) employs the power of analytics to measure performance and optimise campaigns’ effectiveness. DM forms the backbone of today’s economy as it has become a medium of communication. Every company, be it a startup or an established enterprise needs to invest in DM in order to stay ahead in today’s competitive market. Our DM course enables marketing and sales professionals (or any other working professionals looking to venture into the lucrative field of digital marketing) to learn what it takes to become an in-demand Certified Digital Marketing Specialist. Read on to find out more…
BUSINESS WITHOUT DIGITAL MARKETING IS LIKE FISH WITHOUT WATER
Certified Digital Marketing Specialist
According to a report by McKinley Marketing Partners (Statistica), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. PayScale.com estimates that an average DM manager’s annual salary averages around RM90,799 annually (as of March 2018).
The Certified Digital Marketing Specialist (CDMS) course provides a comprehensive introduction to the core essentials of DM, which is delivered through various channels such as search engines, websites, social media, email and mobile.
You will learn practical methods of how to harness the power of DM as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. The course content is designed by industry experts with in-depth experience in DM, strategy and planning.
This course is open to marketers, sales people or any individual who wishes to deep dive into DM as a whole.
Upon completion of the Certified Digital Marketing Specialist course, graduates will be able to:
- Harness the power of DM for your company, business or startup.
- Gain an in-depth understanding of the core essentials of DM and key channels of delivery, including search engines, website, PPC, social media, email and mobile.
- Be an informed marketing manager or practitioner who can plan, optimise and finetune marketing strategies for your company/organisation.
Here are some of the key topics that will be covered in iTrain’s Certified Digital Marketing Specialist course:
- Search Engine Optimisation
- Search Engine Marketing
- Web Analytics
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Display Advertising
- Strategy and Advertising
Companies Who Learned From Us, Among Others
- Ozura Firstlogix Sdn Bhd
- PICORP Berhad
- Universiti Teknikal Malaysia Melaka
iTrain-ed Students Speak Up! (Reviews)
“iTrain offers knowledge the industry needs.” – Yap Han Lin, Marketeer, Ozura Firstlogix Sdn Bhd
“I love the hands on session, we can experience real online business registration.” – Nurul Zarirah Nizam, Senior Lecturer, Universiti Teknikal Malaysia Melaka
“A place with new knowledge.” – Atikah, Lecturer, Universiti Teknikal Malaysia Melaka
“The training and trainer are very insightful, good knowledge and good environment.” – Melina Jaini, Assistant Manager, DST
“Starting now, I’m taking Digital Marketing to a whole new level!” – Syuhada Farhana, Digital Marketing Assistant Manager, PICORP Berhad
Interested in advancing your career with the above CDMS certification, or prepping your team with relevant competences? iTrain offers in-demand digital technology certifications and has trained thousands of IT teams. Contact our iTrain course consultants at +603-2733 0337 or email firstname.lastname@example.org to find out more about our training courses that will help your good self or organisation stay ahead of the curve.
[Just in: Now with our Maybank ZERO% interest-free 18-month instalment plan, training costs just got a whole lot more affordable! Get the exact cost breakdown here.]