How You Can Become a Certified Digital Marketing Specialist

Digital Marketing:

Statistics You Need to Know

Global spend amount would grow to 335.5 billion U.S Dollars by 2020, up from 229.25 billion (2017). Based on a report by McKinley Marketing Partners, demand for digital marketing specialist talent far exceeds supply in key areas, with over half of marketing hires being digital.

– Source: Statista

About Digital Marketing

Delivered through digital channels such as search engines, websites, social media, email, and mobile, Digital Marketing (DM) employs the power of analytics to measure performance and optimise campaigns’ effectiveness. DM forms the backbone of today’s economy as it has become a medium of communication. Every company, be it a startup or an established enterprise needs to invest in DM in order to stay ahead in today’s competitive market. Our DM course enables marketing and sales professionals (or any other working professionals looking to venture into the lucrative field of digital marketing) to learn what it takes to become an in-demand Certified Digital Marketing Specialist. Read on to find out more…


Certified Digital Marketing Specialist


Digital Marketing specialists are high in demand. According to a report by McKinley Marketing Partners (Statista), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. estimates that an average digital marketing manager’s annual salary averages around RM90,799 annually (as of March 2018).

The Certified Digital Marketing Specialist (CDMS) course provides a comprehensive introduction to the core essentials of digital marketing, which is delivered through various channels such as search engines, websites, social media, email and mobile.

You will learn practical methods of how to harness the power of digital marketing as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. The course content is designed by industry experts with in-depth experience in digital marketing, strategy and planning.


This course is open to marketers, sales people or any individual who wishes to deep dive into DM as a whole.

Learning Outcomes

Upon completion of the Certified Digital Marketing Specialist course, graduates will be able to:

  1. Gain an in-depth understanding of the core essentials of digital marketing and key channels of delivery, including search engines, websites, PPC, social media, email and mobile.
  2. Harness the power of digital marketing for your company, business or startup.
  3. Be an informed marketing manager or practitioner who can plan, optimise and finetune marketing strategies for your company/organisation.

Course Outline

Here are some of the key topics that will be covered in iTrain’s Certified Digital Marketing Specialist course:

  • Search Engine Optimisation
  • Search Engine Marketing
  • Web Analytics
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing
  • Display Advertising
  • Strategy and Advertising


Companies Who Learned From Us, Among Others

  • DST
  • Geidea
  • IBM
  • Orient Europharma
  • Ozura Firstlogix Sdn Bhd
  • PICORP Berhad
  • Telekom Malaysia
  • Time Internet
  • Universiti Teknikal Malaysia Melaka

iTrain-ed Students Speak Up! (Reviews)

“Good for learning everything about DM, from implementing, optimising and understanding how the whole thing fits together.”  – Raqeema, Time Internet

“Worth every bit of it. Brilliant and thoughtful trainer.”  – Gary Chee, Happyness Pursuit

“Informative and updated with current digital tools.”  – Grace Ng, OrientEuropharma

“Worth the investment.”  – Catherine Guma, Pusat Pembangunan Kemahiran Sarawak

“Starting now, I’m taking Digital Marketing to a whole new level!”  – Syuhada Farhana, Digital Marketing Assistant Manager, PICORP Berhad

Interested in advancing your career with the above CDMS certification, or prepping your team with relevant competences? iTrain offers in-demand digital technology certifications and has trained thousands of IT teams. Contact our iTrain course consultants at +603-2733 0337 or email to find out more about our training courses that will help your good self or organisation stay ahead of the curve.

[Just in: Now with our Maybank ZERO% interest-free 18-month instalment plan, training costs just got a whole lot more affordable! Get the exact cost breakdown here.]