Google Ads: Statistics You Need to Know

Google Ads now processes over 40, 000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide – making it a field ripe for well placed Google Ads targeting.

– Source: internet live stats

About Google Ads

Ever seen those ads that appear at the top or side of your Google Search Results Page (SERP)? Simply put, those are Google Ads (GA), paid for by companies who will only get charged when you click on their ads. Setting up GA is not as simple as it looks however, it is science that needs to be learned. Leverage on the power of GA as one of the most powerful advertising tools ever created by certifying yourself in our Google Ads Certification course.

THE POWER OF GOOGLE ADS LIES IN THE FACT THAT IT’S BASED ON EXISTING SEARCH INTENT; WHAT PEOPLE WANT

Google Ads Certification Course

Overview

Google Ads 101

If you are getting started with GA or could use refresher on the fundamentals, then this is the seminar for you. This is because our new hands-on GA training focuses on how GA works, how to create and structure your account, and how to create a campaign from start to finish. Quizzes and real-world examples using live accounts help make the learning tangible and stick. This course is ideal for anyone who needs to clean up campaigns or start them from scratch.

Google Ads 201

Building on the foundation of Google Ads 101, this seminar expands upon the basics to show you how to optimize and power up your campaigns. Moreover, we’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging GA for displaying advertising. Last but not least, to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. This includes integrating Google Analytics with your GA campaigns to truly measure the return on your advertising investment.

Prerequisites

The course assumes no prior knowledge of GA therefore it is open to anyone who is looking for a foundational knowledge and overview of the platform, along with tips for creating, cleaning up, and optimizing Google Ads campaigns.

Learning Outcomes

Google Ads 101

Upon completion of the course, graduates will be able to:

1. Understand what online advertising is and where GA fits in
2. Understand how Quality Score works and why it’s so important in the GA auction
3. Know the steps to structure your account, campaigns and Ad Groups to position yourself for success
4. Learn how to research, identify and refine the keywords and match types you’ll be bidding on
5. Learn tips for writing great text ads that will stand out from the competition
6. Create your first campaign and target users by geography, language, device and even day of week and time of day
7. Learn Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
8. Learn how to manage your account with the Google Ads Editor
9. Understand the reporting features of GA and how to leverage key user interface components
10. Learn how to tracking conversions and measure ROI from your campaigns

Google Ads 201

Upon completion of the course, graduates will be able to:

1. Use contextual, place, topic and audience targeting techniques to find the right places to put your ads
2. Connect with your audience on millions of websites using image, video, and rich media display ad formats
3. Use tools like the Google Ad Planner, the Placement Targeting Tool and the Contextual Targeting Tool to find display opportunities
4. Use re-marketing to identify and target prospective customers with laser focused messaging
5. Leverage the opportunity created by mobile devices and effectively advertise to smartphone and tablet users
6. Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher
7. Expand and refine keyword lists and continually optimize bidding strategies
8. Expand your text ads with location, call, product, site link, social, and mobile app extensions
9. Diagnose problems – and find areas for improvement

Course Outline

Here are some of the key topics that will be covered in iTrain’s Google Ads Certification course:

 Companies Who Learned From Us, Among Others

• Tourders Travel
• G-AsiaPacific Sdn Bhd
• American Air Filter International

Interested in advancing your career with the above Google Ads Certification, or prepping your team with relevant competences? iTrain offers in-demand digital technology certifications and has trained thousands of IT teams. Contact our iTrain course consultants at +603-2733 0337 or email info@itrain.com.my to find out more about our training courses that will help your good self or organisation stay ahead of the curve.

[Just in: Now with our Maybank ZERO% interest-free 18-month instalment plan, training costs just got a whole lot more affordable! Get the exact cost breakdown here.]