Buyer Personas – Your New Secret Weapon To Win More Sales On Facebook
Start:June 2, 2020 10:00 am
End:June 3, 2020 12:00 pm
If your answer to the question of who your ideal customer is limited to some demographic data (e.g., age and gender), you are risking Facebook’s ad budget, chasing after a target market that will not grow your business. Having a fuzzy idea of who your ideal customer is, will result in a fuzzy Facebook advertising that does not make a dent in your customers’ or prospects’ universe. Therefore, before any investment in Facebook Ads, you must know who your ideal customers are, what their goals and motivations are, what keeps them awake at night and their turn-offs to be able to have a personal, emotional and authentic conversion with your customers and prospects on Facebook via the power of personalised ads.
Learning Outcome: In this course, you will learn a step-by-step process to get to know your ideal customers as good as you know your best friend. During the training, you will receive our easy-to-use worksheet that you can follow along and create an ideal customer profile for your business that inspires your ad creation process and your Facebook targeting strategies.
About the speaker
Amir Haghbin | Digital Marketing strategist
Amir is a seasoned digital marketing strategist who has founded and worked with several regional tech and non-tech startups across a range of B2C and B2B industries, including financial technology, travel, F&B and education.
He has first-hand knowledge in commercialising his own game-changing technology solution, having co-founded and built an award-winning Fintech startup, CurrenSeek, from the ground up. Amir also serves as co-founder and advisor of Wepool Sdn Bhd, a data-driven and growth-oriented consulting and innovation firm dedicated to helping early stage companies and startups build their brands, growth hack and acquire new customers in scalable, sustainable ways. A driven self-made entrepreneur and marketer, he has diverse yet in-depth knowledge of key paid acquisition strategies such as SEM and PPC ads (e.g., Google, Facebook, Twitter, LinkedIn, Instagram, YouTube, Quora, Waze, etc.), CPA ads, Conversion Rate Optimisation (CRO) tactics and Sales Funnel Optimisation, as well as organic customer acquisition strategies.
iTrain provides high quality IT training solutions in various technology training products and certification. Established and managed by experienced trainers, backed by government (MDEC) and academia, iTrain’s goal is to equip Malaysian companies with the latest technology applications and know-how to give them a leading, globally competitive edge.
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