How To Win CNY Festive Season – Digital Marketing Seminar
Start:December 19, 2019 9:30 am
End:December 19, 2019 11:00 am
Location:iTrain @ KL Trillion
Last year Chinese consumers spent 132 billion USD (MYR550 billion) during the Lunar New Year weekend, a YoY increase of 10% from the previous year.
Much more than just a festive holiday, the CNY spending spree has become a bellwether for the Asian economy, with strong figures showing a bullish outlook. As millions of consumers look forward to their Ang Pao and CNY promo sales, brands also look to this period for their strongest revenue performance.
But as online and offlines media channels are flooded with discounts and promos, each more aggressive than the next, how does a brand stand out? Is it just a race to the bottom until profits disappear altogether, or is this an opportunity to take your marketing to the next level?
This CNY, get the most out of your festive season marketing by learning about:
- Setting the right marketing goals
- Powering your brand with festive meaning
- How to tell your story using the right digital mediums
Join us for a iTrain complimentary Digital Marketing Seminar, 19th December at KL Trillion.
9:00 – 9:30: Registration
9:30 – 10:15 Branding: Leveraging festivals to build brand meaning (Erik Moltgen)
10:15 – 11:00 Performance: Storytelling through digital channels (Amir Haghbin)
About the Speakers
Erik Moltgen | CMO and Branding specialist
Before serving as the CMO for iTrain Asia, Erik (MBA) worked with global brands such as Tropicana, Lipton Ice Tea (PepsiCo), Cadbury (Mondelez), Johnnie Walker (Diageo), and Sunway here in Malaysia, leading 360 marketing campaigns. He is a Digital Utopist with a deep interest in all things AI, in particular their impact on consumers.
Prior to this, he was based for 8 years in London, working at a UK top-25 digital agency specialising in design & build, heavy systems integration and “big” data analytics.
Amir Haghbin | Digital Marketing strategist
Amir is a seasoned digital marketing strategist who has founded and worked with several regional tech and non-tech startups across a range of B2C and B2B industries, including financial technology, travel, F&B and education.
He has first-hand knowledge in commercialising his own game-changing technology solution, having co-founded and built an award-winning Fintech startup, CurrenSeek, from the ground up. Amir also serves as co-founder and advisor of Wepool Sdn Bhd, a data-driven and growth-oriented consulting and innovation firm dedicated to helping early stage companies and startups build their brands, growth hack and acquire new customers in scalable, sustainable ways. A driven self-made entrepreneur and marketer, he has diverse yet in-depth knowledge of key paid acquisition strategies such as SEM and PPC ads (e.g., Google, Facebook, Twitter, LinkedIn, Instagram, YouTube, Quora, Waze, etc.), CPA ads, Conversion Rate Optimisation (CRO) tactics and Sales Funnel Optimisation, as well as organic customer acquisition strategies.
iTrain provides high quality IT training solutions in various technology training products and certification. Established and managed by experienced trainers, backed by government (MDEC) and academia, iTrain’s goal is to equip Malaysian companies with the latest technology applications and know-how to give them a leading, globally competitive edge.
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