Why Build A Personal Brand on LinkedIn?
LinkedIn, the world’s largest professional networking platform needs no introduction.
With over 700 million users to date, LinkedIn has helped connect professionals from all walks of life and career paths.
Be it fresh graduates, or business tycoons in reign for decades, it is the No. 1 networking platform when it comes to professionals.
Amid the pandemic, LinkedIn had quickly transformed the way we network all our lives!
Forget travelling or even grabbing coffee. Your profile is going to be the thing that would make you, or break you in the professional world.
Opens up doors to job opportunities.
Believe it or not, there are over 200 million jobs listed on LinkedIn!
Companies looking for credible candidates to fill up job roles often choose LinkedIn over any other social media platforms because of it’s career-centric niche.
One who is in search of a career advancement or career switch can always rely on LinkedIn for a step forward. This is where hiring managers, talent acquisition officers and human resource personnel “hang out”.
With a strong personal brand, your profile would remain among the top suggestions for the role you specify.
Increases your visibility.
Although making yourself noticeable on LinkedIn is not rocket science, but there are several ways you can stand out among the rest.
Having an account alone does not guarantee the significant reach that one would hope for. It takes effort, consistency, and meaning in every move you make on LinkedIn.
As we all know that the number of users on this platform is sky high, but in order to get noticed is for one to actively engage and socialize.
It is a social platform after all.
The more you post, especially on topics that resonates with your career and the relevant industry, your visibility grows!
Keeps connections… well, connected.
The name itself spells out the whole idea of this social platform, ‘Linked’-‘In’.
We come across hundreds, if not thousands of professional individuals that we would love to have some sort of link with.
Remember the regional manager you met at this summit 5 years ago? How about the one of many interns from the previous company you’ve worked for?
LinkedIn helps you stay connected with people you value in your career, no matter where the journey may take you.
Keep on posting content and strengthen your personal brand so you can stay at the top of the feed.
Highly scalable network.
Handshakes and café meetups are so last season! Today, we network through social platforms like these.
Anyone could network on LinkedIn, although some might value networking on this platform more than the rest. Business development executives, sales managers, talent acquisition officers, and coaches usually count on meaningful conversations to achieve their goals.
This is where personal branding weighs crucially.
Ask yourself, would you rather respond to a connection or a connection request of someone with a strong presence? Or would you respond to someone with a profile photo from 10 years ago, with no updated information?
Personal branding made easy
The concept of personal branding is now seen lesser of a soft skill, and more as an important means to career advancement.
Learn how you can build a powerful personal brand on LinkedIn with personalized coaching, for a discounted rate here.
Laura has also worked closely with Pandelela Rinong in building her personal brand when she was making name for the nation at the SEA games.
Begin your transformation here: bit.ly/itrainlinkedinosl