Digital Marketing specialists are high in demand. According to a report by McKinley Marketing Partners (Statistica), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. PayScale.com estimates that an average digital marketing manager’s annual salary averages around RM90,799 annually (as of March 2018).
The Certified Digital Marketing Specialist (CDMS) course provides a comprehensive introduction to the core essentials of digital marketing (DM), which is delivered through various channels such as search engines, websites, social media, email and mobile. You will learn practical methods of how to harness the power of DM as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. The course content is designed by industry experts with in-depth experience in digital marketing, strategy and planning.
- Gain an in-depth understanding of the core essentials of DM and key channels of delivery, including search engines, websites, PPC, social media, email and mobile.
- Harness the power of DM for your company, business or startup
- Be an informed marketing manager or practitioner who can plan, optimize and finetune marketing strategies for your company/organization.
Main Course Topics
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) and Pay Per Click Advertising (PPC)
- Display Advertising
- Email Marketing
- Social Media Marketing
- Strategy and Planning
- Mobile Marketing
WHAT YOU’LL LEARN: DAILY SCHEDULE
“iTrain offers knowledge the industry needs.”
Yap Han Lin, Marketeer, Ozura Firstlogix Sdn Bhd
“I love the hands on session, we can experience real online business registration.”
Nurul Zarirah Nizam, Senior Lecturer, Universiti Teknikal Malaysia Melaka
“A place with new knowledge.”
Atikah, Lecturer, Universiti Teknikal Malaysia Melaka
“The training and trainer are very insightful, good knowledge and good environment.”
Melina Jaini, Assistant Manager, DST
“Starting now, I’m taking Digital Marketing to a whole new level!”
Syuhada Farhana, Digital Marketing Assistant Manager, PICORP Berhad
YOUR QUESTIONS, ANSWERED.
You bet it is! Our Certification Body for this course is iTrain Asia Pte Ltd, the region's top Certifications Tech Provider headquartered in Singapore, with branch offices in Malaysia and Indonesia. Our Mobile Certification Trainings, in particular, are endorsed by Info-communications Media Development Authority of Singapore (IMDA) under Critical Infocomm Technology Resource Programme Plus (CITREP+), and mapped to Singapore National Infocomm Competency Framework (NICF) standards.
Students will be able to learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company.
The CDMS Certification Exam Duration is 2 Hours, consisting of 50 Multiple Choice Questions, with a Passing Score of 70%. You will receive a professional CDMS Certification upon Passing the Exam.
Marketers, Sales People and any Individual who wishes to deep dive into Digital Marketing as a whole, and learn how to effectively apply Digital Marketing strategies in their company’s AMP plan.
Computers are provided for iTrain students. However participants can also use their own computers as long as it’s installed with the necessary applications.