CERTIFIED DIGITAL MARKETING SPECIALIST (CDMS)

5-Day Instructor-Led Course | HRDF Claimable!

Digital Marketing Course Overview

Digital Marketing specialists are high in demand. According to a report by McKinley Marketing Partners (Statistica), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. PayScale.com estimates that an average digital marketing manager’s annual salary averages around RM90,799 annually (as of March 2018).

The Certified Digital Marketing Specialist (CDMS) course provides a comprehensive introduction to the core essentials of digital marketing (DM), which is delivered through various channels such as search engines, websites, social media, email and mobile. You will learn practical methods of how to harness the power of DM as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. The course content is designed by industry experts with in-depth experience in digital marketing, strategy and planning.

Course Objectives

Gain an in-depth understanding of the core essentials of DM and key channels of delivery, including search engines, websites, PPC, social media, email and mobile.
Harness the power of DM for your company, business or startup
Be an informed marketing manager or practitioner who can plan, optimize and finetune marketing strategies for your company/organization.

Main Course Topics

Introduction to Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) and Pay Per Click Advertising (PPC)
Display Advertising
Email Marketing
Social Media Marketing
Analytics
Strategy and Planning
Mobile Marketing

Course Outline

WHAT YOU’LL LEARN: DAILY SCHEDULE

Syllabus

The SEO module will teach you about how to leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy. Topics include:

Stakeholders in Search
Customer Insights
On- & Off-page Optimization
Meta Tags, Layout, Content Structuring
Internal Linking – Site Navigation

This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI. Topics include:

Google AdWords
Campaign Creation and Management
Keyword Selection
Conversion Tracking
Targeting & Analytics

Web Analytics using Google Analytics training module provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization and marketing campaigns. Topics include:

Getting Started with Google Analytics
Understanding Dashboard – Audience, Advertising, Traffic Source, Content, Conversions
Taking decisions based on Analytics Reporting
Defining Business Goals and Objectives
Tracking Social Media Traffic
Tracking SEO Traffic
Integrating your Google AdWords campaigns into Google Analytics
Measuring Tools and Methods
Measuring your Site’s ROI

In this module you will learn how to build brands, generate leads and aggregate an audience on Social Media, and also gain the skills to effectively engage with customers across a diverse range of social media platforms. From this module, you will find out how to set up social media campaigns, define goals, and set KPIs. Topics include:

What is Social Media Marketing?
Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr
Building Brand Awareness Using Social Media
Social Media Management
Insights and Analytics
Best Practice Examples & case Studies

This module will teach you about a number of techniques which should be employed for effective email marketing and pitfalls to avoid. You will also learn data capture and subscriber segmentation, email design and content, email delivery, measurement and how to grow and manage a subscriber database. Topics include:

User Behavior
Segmentation, Key Metrics
Best Practice Case Studies
Split Testing
Campaign Process Optimization

This module provides you with a solid understanding mobile platforms, examine the potential, explore examples and case studies of how mobile platforms are already being exploited and discuss the potential applications for your organization and the key strategic planning issues, particularly with a view of the “best fit” and integration with existing marketing activity. Topics include:

SMS Strategy
Mobile Advertising
Mobile Optimized Websites
Proximity Marketing
Strategic Steps
Review & Testing

The module covers the core concepts associated with digital display advertising as well as key campaign aspects including: ad formats, campaign setup and planning, target audience definition and publisher selection, as well as campaign administration, budgeting (including different pricing metrics), measurement and optimization. Topics include:

Tracking your Campaign
Optimizing the Campaign
Campaign Planning
Running Effective Ads

The Strategy and Planning module provides you with the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy. Topics include:

Situation Analysis, Planning, Budget, Measurement
Information Gathering & Research
Key Strategy & Planning Concepts & Methodologies
Best Practice Case Studies

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“iTrain offers knowledge the industry needs.”

Yap Han Lin, Marketeer, Ozura Firstlogix Sdn Bhd

“I love the hands on session, we can experience real online business registration.”

Nurul Zarirah Nizam, Senior Lecturer, Universiti Teknikal Malaysia Melaka

“A place with new knowledge.”

Atikah, Lecturer, Universiti Teknikal Malaysia Melaka

“The training and trainer are very insightful, good knowledge and good environment.”

Melina Jaini, Assistant Manager, DST

“Starting now, I’m taking Digital Marketing to a whole new level!”

Syuhada Farhana, Digital Marketing Assistant Manager, PICORP Berhad

FAQ

YOUR QUESTIONS, ANSWERED.

You bet it is! Our Certification Body for this course is iTrain Asia Pte Ltd, the region's top Certifications Tech Provider headquartered in Singapore, with branch offices in Malaysia and Indonesia. Our Mobile Certification Trainings, in particular, are endorsed by Info-communications Media Development Authority of Singapore (IMDA) under Critical Infocomm Technology Resource Programme Plus (CITREP+), and mapped to Singapore National Infocomm Competency Framework (NICF) standards.

Students will be able to learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company.

The CDMS Certification Exam Duration is 2 Hours, consisting of 50 Multiple Choice Questions, with a Passing Score of 70%. You will receive a professional CDMS Certification upon Passing the Exam.

Marketers, Sales People and any Individual who wishes to deep dive into Digital Marketing as a whole, and learn how to effectively apply Digital Marketing strategies in their company’s AMP plan.

Computers are provided for iTrain students. However participants can also use their own computers as long as it’s installed with the necessary applications.