The SEO module will teach you about how to leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy. Topics include:

• Stakeholders in Search
• Customer Insights
• On- & Off-page Optimization
• Meta Tags, Layout, Content Structuring
• Internal Linking – Site Navigation

This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI. Topics include:

• Google AdWords
• Campaign Creation and Management
• Keyword Selection
• Conversion Tracking
• Targeting & Analytics

Web Analytics using Google Analytics training module provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization and marketing campaigns. Topics include:

• Getting Started with Google Analytics
• Understanding Dashboard – Audience, Advertising, Traffic Source, Content, Conversions
• Taking decisions based on Analytics Reporting
• Defining Business Goals and Objectives
• Tracking Social Media Traffic
• Tracking SEO Traffic
• Integrating your Google AdWords campaigns into Google Analytics
• Measuring Tools and Methods
• Measuring your Site’s ROI

In this module you will learn how to build brands, generate leads and aggregate an audience on Social Media, and also gain the skills to effectively engage with customers across a diverse range of social media platforms. From this module, you will find out how to set up social media campaigns, define goals, and set KPIs. Topics include:

• What is Social Media Marketing?
• Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr
• Building Brand Awareness Using Social Media
• Social Media Management
• Insights and Analytics
• Best Practice Examples & case Studies

This module will teach you about a number of techniques which should be employed for effective email marketing and pitfalls to avoid. You will also learn data capture and subscriber segmentation, email design and content, email delivery, measurement and how to grow and manage a subscriber database. Topics include:

• User Behavior
• Segmentation, Key Metrics
• Best Practice Case Studies
• Split Testing
• Campaign Process Optimization

This module provides you with a solid understanding mobile platforms, examine the potential, explore examples and case studies of how mobile platforms are already being exploited and discuss the potential applications for your organization and the key strategic planning issues, particularly with a view of the “best fit” and integration with existing marketing activity. Topics include:

• SMS Strategy
• Mobile Advertising
• Mobile Optimized Websites
• Proximity Marketing
• Strategic Steps
• Review & Testing

The module covers the core concepts associated with digital display advertising as well as key campaign aspects including: ad formats, campaign setup and planning, target audience definition and publisher selection, as well as campaign administration, budgeting (including different pricing metrics), measurement and optimization. Topics include:

• Tracking your Campaign
• Optimizing the Campaign
• Campaign Planning
• Running Effective Ads

The Strategy and Planning module provides you with the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy. Topics include:

• Situation Analysis, Planning, Budget, Measurement
• Information Gathering & Research
• Key Strategy & Planning Concepts & Methodologies
• Best Practice Case Studies